Deven Frigaard is a seasoned operations leader, financial strategist, and executive with more than 30 years of experience helping organizations grow through strong systems, disciplined execution, and people-focused leadership. He currently serves as Chief Executive Officer of Levitation AI and Chief Financial Officer of Life in Motion, where his operational insight, financial leadership, and steady decision making have been instrumental in the company's growth and long-term success.
Before stepping into executive leadership and business ownership, Deven spent 22 years with Costco Wholesale, where he developed a deep understanding of operations, team leadership, customer experience, and scalable business systems. He was part of Costco's major expansion into Texas, helping open the company's first building in the state before going on to help open six additional buildings throughout the region. His ability to lead teams, solve operational challenges, and build strong internal processes made him a trusted leader during a critical season of growth.
Throughout his Costco career, Deven was also called upon to support struggling buildings and help refine their operations. His work required a rare combination of practical leadership, financial discipline, team development, and the ability to quickly identify what needed to change in order for a business to operate more effectively. That experience continues to shape the way he leads today.
At Life in Motion, Deven has played a key role in strengthening the company's financial foundation, operational structure, and internal decision making. As CFO, he brings clarity, discipline, and strategic oversight to the business, helping ensure that growth is both sustainable and aligned with the company's larger vision. His leadership has helped Life in Motion move from a service-based marketing company into a more structured, scalable, and future-focused organization.
As CEO of Levitation AI, Deven brings his operations background, financial acumen, and leadership experience into the growing world of artificial intelligence. He is focused on helping build a company that is practical, trustworthy, and deeply aligned with real business needs. His leadership style is steady, relational, and grounded in the belief that strong companies are built through clear systems, wise stewardship, and people who are empowered to do excellent work.
Outside of his professional work, Deven is known for his commitment to faith, family, and personal growth. He values strong relationships, clear purpose, and building a life marked by integrity, responsibility, and impact.
