Heather Frigaard is a revenue strategist, entrepreneur, and business growth leader with more than 30 years of experience helping companies build stronger brands, generate qualified leads, improve sales systems, and connect marketing strategy to measurable revenue. She currently serves as Chief Revenue Officer of Levitation AI and is the Founder and CEO of Life in Motion, a digital marketing company she launched in 2011 and has since evolved into an AI-driven agency.
Heather began her career with Costco Wholesale, where she spent 14 years developing a strong foundation in marketing, operations, customer behavior, and local market growth. During her time with Costco, she helped support the company's expansion into Texas, including the opening of the first Costco location in the state. That experience shaped her ability to understand both the customer journey and the operational systems needed to support sustainable growth.
After launching Life in Motion, Heather built the company into a trusted marketing partner for businesses across industries including medical, legal, home services, financial services, professional services, and other growth-focused sectors. Her work has included website strategy, SEO, paid advertising, content marketing, CRM implementation, reputation management, email marketing, analytics, and sales process improvement. Across every service area, her focus has remained the same: helping business owners connect marketing activity to real revenue, not just visibility.
As the digital landscape has changed, Heather has led Life in Motion into the next generation of search, marketing automation, and artificial intelligence. She has expanded the company's strategy to include Generative Engine Optimization and Answer Engine Optimization, helping clients prepare for a future where visibility is shaped not only by traditional search engines, but also by AI platforms and answer-based discovery.
Heather's work in artificial intelligence is deeply practical. She has helped design and implement specialized AI systems that support core agency functions including research, strategy, content development, quality review, project management, reporting, and client communication. She has also helped connect these systems to the tools and workflows her team uses every day, turning internal process improvements into scalable service offerings for clients. For Heather, artificial intelligence is not simply a trend. It is a tool for building stronger systems, improving efficiency, and helping businesses operate with greater clarity and consistency.
In her role as Chief Revenue Officer of Levitation AI, Heather leads revenue strategy, market positioning, client acquisition, partnerships, and go-to-market development. Her background as both a business owner and an AI implementation leader gives her a clear understanding of what companies need from emerging technology. She is able to translate complex ideas into practical business applications that help owners and leadership teams improve communication, streamline operations, and create more scalable paths for growth.
As a leader, Heather is known for her clear communication, strategic thinking, decisive action, and relational approach. She believes strong companies are built through trust, consistency, innovation, and a genuine commitment to serving people well.
Outside of her professional work, Heather values faith, family, and meaningful relationships. She has been married to Deven for more than 30 years and is a proud mother of two. Her leadership is shaped by a deep desire to build businesses that create opportunity, serve others, and leave a lasting impact.
